Abstract

There is a model of political communication which was developed by Elihu Katz and Paul F. Lazarsfeld, termed the two-step flow of communications theory, which this writer believes applies to the communication process of formal organizations. It is also the opinion of this writer that the two-step flow has a definite relation to the activity level of the members of the organization.
It will be the purpose of this study to look deeper into this problem. The specific formal organization discussed will be the Church of Jesus Christ of Latter day Saints.
A study of this nature will have significance in extending communication theory in general and particularly as it deals with formal organizations.
Another more specific important aspect of the study is that it will extend communication theory as it relates to religion. The study will be of particular interest to the Church of Jesus Christ of Latter-day Saints as an indication of the patterns of communication within that organization.

Degree

MRE

College and Department

Fine Arts and Communications; Communications

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

1971

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etdm736

Keywords

Organization, Communication, Mormon Church

Language

English

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