This study measures risk-taking predisposition among a conservative religious population of women, in this instance Mormon women. Risk taking is defined as a recognition of some probability of negative consequences to an action, which can include the loss of a potential reward as well as a punishment. A risk-taking predisposition results when individuals are not risk aversive but, in fact, enjoy risk taking.
Survey research collected at two conferences in Utah reveal the likelihood of moderate levels of rebellious and adventurous risk-taking predisposition among the over 500 Mormon women respondents. It is suggested that religious affiliation or economic and educational levels contribute to the results reported in this study. These findings illuminate the need for further research into the impact of orthodoxy and education in predisposition to risk taking particularly in regard to health and environmental choices.
College and Department
Fine Arts and Communications; Communications
BYU ScholarsArchive Citation
Nicholls, Shelly, "Risk-Taking Predispositions Among Mormon Women: Improving Communication About Health and Environmental Risks" (1994). All Theses and Dissertations. 4980.