Measuring Press Release Placement From Brigham Young University's Public Communications Office to Utah's Newspapers
This thesis is a replication of a study conducted at Oklahoma State University in 1986. This study measures the percentage of Brigham Young University press releases published in Utah newspapers during a four month period in 1989. The results of the two studies are analyzed and compared.
Additionally, personal interviews were conducted with thirty Utah newspaper editors to help determine any additional factors that may affect publishing decisions among Utah's newspaper editors.
College and Department
Fine Arts and Communications; Communications
BYU ScholarsArchive Citation
Kunde, Gregory T., "Measuring Press Release Placement From Brigham Young University's Public Communications Office to Utah's Newspapers" (1993). Theses and Dissertations. 4857.
Brigham Young University, Public relations, Press releases, Public Communications Department, Church of Jesus Christ of Latter-day Saints, Public relations
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