Abstract
The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.
Degree
MA
College and Department
Fine Arts and Communications; Communications
Rights
http://lib.byu.edu/about/copyright/
BYU ScholarsArchive Citation
Camano, Javier, "Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas" (2006). Theses and Dissertations. 472.
https://scholarsarchive.byu.edu/etd/472
Date Submitted
2006-06-22
Document Type
Selected Project
Handle
http://hdl.lib.byu.edu/1877/etd1346
Keywords
branding, communications, marketing, integrated, Medicare, Medicaid, Health Management, Loyalty, IMC
Language
English