Analysis of survey data collected from more than 400 LDS women (n=429) indicates that as the number of non-LDS or inactive LDS network associates increases, so does the women's identification with modern female TV characters. The frequency of network conversations about television also correlates to several television behaviors and attitudes such as watching entertainment and informational TV programming, identifying with modern characters, and regarding TV as useful. Mirroring the national trend, LDS women who are more educated use television less. A model is presented which details the flow and impact of personal network influence on the television habits and attitudes of a group of LDS women. These findings support the theory of audience individuality even within a highly conservative religious group of media users.
College and Department
Fine Arts and Communications; Communications
BYU ScholarsArchive Citation
Brown, Lois D., "The Influence of Out-Group Network Ties on the Television Usage and Attitudes of Mormon Women" (1997). Theses and Dissertations. 4562.
Mormon women, Social networks, Television, Psychological aspects, Attitudes, Television and women