The purpose of this thesis is to examine the pop culture phenomenon of Twilight. Using a qualitative method of grounded theory, meanings and constructs were developed from the data. Data was gathered at three events centered around the release of the Twilight the film adaptation, and the release of the fourth and final book in the Twilight saga. A survey was administered to willing participants. After the surveys were gathered they were read and then coded. After the coding process a follow up interview was conducted with ten nominated and willing Twilight fans. The results had theoretical roots in uses and gratifications theory as well as parasocial theory.
College and Department
Fine Arts and Communications; Communications
BYU ScholarsArchive Citation
Reynolds, Emily, "Screams, Vampires, Werewolves, and Autographs: An Exploration of the Twilight Phenomenon" (2009). All Theses and Dissertations. 1847.
Twilight, pop culture phenomenon, grounded theory, parasocial