This essay attempts to remove the shades that blind the microfinance sector to the value of its customers and what its customers truly value. It proposes that the social agenda and financial health of microfinance institutions would be far more sound if we understood who our customers are, why they leave, what they really want, and the real business we are all in.
Kim Wilson is Senior Advisor for Microfinance at Catholic Relief Services. Prior to working in the microfinance sector, Kim was a partner in a venture capital firm based in Boston.
Journal of Microfinance
Issue and Volume
BYU ScholarsArchive Citation
"Microfinance Myopia: Lessons from the Mainstream,"
Journal of Microfinance / ESR Review: Vol. 3
, Article 3.
Available at: https://scholarsarchive.byu.edu/esr/vol3/iss1/3