business strategy, American corporations, diversity, equity, and inclusion


The business discipline of strategy was born at Harvard Business School in the America of the 1970s, an era of disorienting economic fluctuations and sometimes naked vulnerability that was punctuated by disturbing events like the OPEC oil embargoes and the Iran hostage crisis. By the end of the decade, strategy claimed the imaginations of business executives and relegated its predecessor, marketing, to a distant second place. Marketing, whose focus was serving customer needs to grow demand, was neither tough enough nor quick enough to deal with the sudden appearance of economic and cultural monsters invading American life.