retail market, Noni, health food stores
This market study is designed to provide decision-making drivers for the retail market entrance of the Hawaiian Noni product in the retail store environment. The scope of this study includes the entire United States retail health food store market. Kapono Consulting is comprised of David Roberts, Aaron Pittard and Max Rogers.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Roberts, David; Pittard, Aaron; and Rogers, Max, "The Original Hawaiian Noni Juice Company: A study" (2006). All Student Publications. 61.
Marriott School of Management
© 2006 Brigham Young University;
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