Keywords

retail market, Noni, health food stores

Abstract

This market study is designed to provide decision-making drivers for the retail market entrance of the Hawaiian Noni product in the retail store environment. The scope of this study includes the entire United States retail health food store market. Kapono Consulting is comprised of David Roberts, Aaron Pittard and Max Rogers.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

2006

Permanent URL

http://hdl.lib.byu.edu/1877/1226

Language

English

College

Marriott School of Management

Included in

Business Commons

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