Keywords
consumer awareness, consumer perceptions, target customers, focus groups
Abstract
RR&K will provide studies to assess consumer awareness of businesses, evaluate consumer perceptions, and uncover preferences of target customers. We will begin by conducting a focus group with people who are employed downtown and residents of the surrounding downtown Provo area. With information taken from the focus groups and Provo Alliance, survey will be administered to members of the target audience. In analyzing these findings, RR&K will provide recommendations to assist The DBAP in reinventing the downtown Provo area. RR&K Research Consulting is comprised of Adam Rich, Shannon Richards, Nonna Kocharyan.
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Rich, Adam; Kocharyan, Noona; and Richards, Shannon, "The Downtown Business Alliance of Provo" (2004). Student Works. 60.
https://scholarsarchive.byu.edu/studentpub/60
Document Type
Report
Publication Date
2004
Permanent URL
http://hdl.lib.byu.edu/1877/1222
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 2004 Brigham Young University
Copyright Use Information
http://lib.byu.edu/about/copyright/