Keywords

products, stock fonts, video, consumers, products

Abstract

The first question or concern surrounding the Rubberball analysis is the addition of new products. Rubberball has been considering adding products such as stock fonts or video. To assess this, we asked a simple question about how likely a consumer is to buy additional products. We then ran a simple means tests on the answers, and the recommendations became clear. There are two products that Rubberball should continue to look into. First is stock illustrations, followed by stock fonts. The mean of these two products was far above all others. Marketing research team is comprised of Jared Bell, Nate Shields, Chris Clegg, and Garrett Beeston.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

2008-04-07

Permanent URL

http://hdl.lib.byu.edu/1877/1216

Language

English

College

Marriott School of Management

Included in

Business Commons

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