Keywords

colleges, universities, campus experience, parents, students

Abstract

Parents' Weekend has become a tradition at many colleges and universities across the nation. Parents of students are invited to spend a weekend learning about their child's experience at school and experiencing for themselves many of the activities that take place on campus. LRB Marketing comprised of Laura Minor, Rebecca Keddington, Brian Catmull.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

2001

Permanent URL

http://hdl.lib.byu.edu/1877/1213

Language

English

College

Marriott School of Management

Included in

Business Commons

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