colleges, universities, campus experience, parents, students
Parents' Weekend has become a tradition at many colleges and universities across the nation. Parents of students are invited to spend a weekend learning about their child's experience at school and experiencing for themselves many of the activities that take place on campus. LRB Marketing comprised of Laura Minor, Rebecca Keddington, Brian Catmull.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Minor, Laura; Keddington, Rebecca; and Catmull, Brian, "Parents' weekend study 2001: Prepared for BYU Alumni Association" (2001). All Student Publications. 52.
Marriott School of Management
© 2001 Brigham Young University;
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