Keywords

Nutty Guys, customer preferences, packaging, advertising

Abstract

Advantage Consulting has identified the following objectives in this report: 1. To identify and assess key characteristics of product packaging and display (in general and specifically for Nutty Guys) that are most likely to influence consumer purchasing decisions. 2. To identify customer preferences concerning nuts and dried fruits (in general and specifically for Nutty Guys), both in packaging and purchasing. 3. To determine the best ways for Nutty Guys to attract and secure new customers. Advantage Consulting comprised of Anthony Davis, Christy Hecht, Bambi Meyers, Dane Poyfair.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

2001-04-01

Permanent URL

http://hdl.lib.byu.edu/1877/1212

Language

English

College

Marriott School of Management

Included in

Business Commons

Share

COinS