Keywords

Marriott School of Management, perceptions, communication

Abstract

The Marriott School of Management (MSM) has interest in finding out how alumni and supporters perceive the MSM, and the effectiveness of their communication. The MSM's primary communication with the alumni is Exchange magazine. Larry MacFarlane, editor of Exchange (under the direction of K. Fred Skouson, Dean of the Marriott School of Management), has requested Image Marketing to find out how the alumni perceive the MSM and Exchange magazine. This research will help in directing their strategic plan to students, alumni, and recruiters. Image Marketing is comprised of Brent Powell, Ken Ozawa, Don Tweet, Todd Hendricks and Thomas Jones.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

1994

Permanent URL

http://hdl.lib.byu.edu/1877/1208

Language

English

College

Marriott School of Management

Included in

Business Commons

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