Keywords

LiteTouch, competitive advantage, customer perception

Abstract

The purpose of this study is to determine competitive advantage and overall customer perception of LiteTouch. The research will attempt to discover whether or not LiteTouch's perception of its own core competencies match with customers' opinions. Furthermore, the research is to help LiteTouch know what dealers perceive about the company's competitors—Lutron, Vantage, and Centralite. Mountain West Research comprised of Josh Rolph, Willie Lo, Marcia Randall, Leslie Layman and Mark Adams.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

2002

Permanent URL

http://hdl.lib.byu.edu/1877/1203

Language

English

College

Marriott School of Management

Included in

Business Commons

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