Keywords

Larry H. Miller, Automotive dealerships, advertisement effectiveness, competition

Abstract

The Larry H. Miller Automotive Dealerships have been in business for over ten years, and have determined the Salt Lake Valley to be the target market for its advertising campaigns. The current advertising campaign for Larry H. Miller Dealerships centers on the "After all...you know this guy" slogan. Venture Consulting conducted a study to determine the following: How effective are current Larry H. Miller dealership advertisements? How does the public perceive Larry H. Miller as an individual? How does the public perceive Larry H. Miller advertisements in relation to its competitors? Venture Consulting comprised of Staci Checketts, Tatum Enyart, Booke Hardy, Marlene Lang, Janessa Wright.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

1998

Permanent URL

http://hdl.lib.byu.edu/1877/1202

Language

English

College

Marriott School of Management

Included in

Business Commons

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