Keywords

Bank of American Fork, marketing plan, perceptions

Abstract

Bank of American Fork wishes to facilitate further growth. To achieve this goal, BAF has hired Greg Soter, of Soter Associates Inc., to develop a more aggressive marketing plan. Sorter Associates has asked Stelter Marketeers to discover the community's perception by conducting a comprehensive image study of Bank of American Fork. Three market segments have been the focus of the study; personal account customers, personal account non-customers, and business account customers. The objective has been to determine the perceptions of each market segment. Stelter Marketeers comprised of Jennifer Holladay, Roger Kerr, Phil Upton-Rowley, Miriam Stelter, Dan Weber.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

1997-12-02

Permanent URL

http://hdl.lib.byu.edu/1877/1201

Language

English

College

Marriott School of Management

Included in

Business Commons

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