Environmental Soil Science, future, name, major selection
Before we commenced the research process, three main objectives were set forth by MBS Consulting. The research objectives are as follows: Determine the potential future path of the Environmental Soil Science program. Determine the overall appeal of changing the name of the Environmental Soil Science program. Obtain an understanding of a student's mind-set when selecting a major. MBS Consulting is comprised of Steven Diamond, Bryce Youngquist and Mariella Horna.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
Diamond, Steven; Youngquist, Bryce; and Horna, Mariella, "Environmental Soil Science: A Marketing Research Strategy" (2006). All Student Publications. Paper 35.
Marriott School of Management
© 2006 Brigham Young University
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