Keywords

Environmental Soil Science, future, name, major selection

Abstract

Before we commenced the research process, three main objectives were set forth by MBS Consulting. The research objectives are as follows: Determine the potential future path of the Environmental Soil Science program. Determine the overall appeal of changing the name of the Environmental Soil Science program. Obtain an understanding of a student's mind-set when selecting a major. MBS Consulting is comprised of Steven Diamond, Bryce Youngquist and Mariella Horna.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

2006

Permanent URL

http://hdl.lib.byu.edu/1877/1193

Language

English

College

Marriott School of Management

Included in

Business Commons

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