Keywords

Wasatch Academy, improvements, target market

Abstract

Marriott School Marketing (MSM) worked with Robert Booth, Assistant Head of Advancement, in conducting market research on behalf of Wasatch Academy. The purpose of this research was to provide the school with information which would help them better understand some fundamental aspects of their school, and in turn help them to better define the focus of the school. MSM gathered some data related to the general boarding school market, but the focus was on specific issues concerning Wasatch Academy. Marriott Student Marketing is comprised of Shannon Fabbri, Alexia Fenton, and Carrie Stran. At head of title: Wasatch Academy Founded 1875

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

2003

Permanent URL

http://hdl.lib.byu.edu/1877/1190

Language

English

College

Marriott School of Management

Included in

Business Commons

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