Keywords

BYU independent study, target market, marketing strategies

Abstract

The purpose of this report is to provide information for BYU Independent Study to assist them in making management decisions in regards to the Internet courses. More specifically, the report will answer the following questions: What is the target marker for the Internet course? What previous marketing strategies were effective? What are additional ways to market the courses effectively? M.I.L.O. comprised of Bret Alvey, Dave Boyack, Jon Macaulay, Derek Russell.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

1998

Permanent URL

http://hdl.lib.byu.edu/1877/1184

Language

English

College

Marriott School of Management

Included in

Business Commons

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