Keywords
BYU independent study, target market, marketing strategies
Abstract
The purpose of this report is to provide information for BYU Independent Study to assist them in making management decisions in regards to the Internet courses. More specifically, the report will answer the following questions: What is the target marker for the Internet course? What previous marketing strategies were effective? What are additional ways to market the courses effectively? M.I.L.O. comprised of Bret Alvey, Dave Boyack, Jon Macaulay, Derek Russell.
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Alvey, Bret; Boyack, Dave; Macaulay, Jon; and Russell, Derek, "Brigham Young University independent study on-line courses" (1998). Student Works. 28.
https://scholarsarchive.byu.edu/studentpub/28
Document Type
Report
Publication Date
1998
Permanent URL
http://hdl.lib.byu.edu/1877/1184
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 1998 Brigham Young University;
Copyright Use Information
http://lib.byu.edu/about/copyright/