Keywords

BYU feedback, service, marketing plan

Abstract

This study analyzes the uses and potential users of the BYU Feedback and questions webpage and determines the ways users would like to be informed about this service and to what extent this service can spread through the BYU community. This report includes conclusions made from both exploratory research as well as field research. It was conducted in order to achieve the following objectives: Ascertain the degree to which SAAS is meeting the needs of its customers. Identify current users of the feedback and questions service and increase their current usage. Determine the best ways to educate new users about the available service. Outline a cost effective marketing plan to attract new users to the site and service. Provide recommendations for SAAS regarding ways it can increase its awareness and effectiveness on the BYU campus. JJC Consulting is comprised of Jonathan Dunford, Chad Jordan and Julie Nelson.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.