Keywords
target market, journal, microfinance
Abstract
The main purpose of our study was to discover the target market for The Journal of Microfinance by understanding the channels of learning most widely used by academics and practitioners in the field of microenterprise. Study group comprised of Veronica Barlow, Angelica Hagman, Brooke Mildenhall, and Eliza Steele.
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Barlow, Veronica; Hagman, Angelica; Mildenhall, Brooke; and Steele, Eliza, "A Study Conducted for the Journal of Microfinance: Published at Brigham Young University" (2004). Student Works. 17.
https://scholarsarchive.byu.edu/studentpub/17
Document Type
Report
Publication Date
2004
Permanent URL
http://hdl.lib.byu.edu/1877/1173
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 2004 Brigham Young University
Copyright Use Information
http://lib.byu.edu/about/copyright/