target market, journal, microfinance
The main purpose of our study was to discover the target market for The Journal of Microfinance by understanding the channels of learning most widely used by academics and practitioners in the field of microenterprise. Study group comprised of Veronica Barlow, Angelica Hagman, Brooke Mildenhall, and Eliza Steele.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Barlow, Veronica; Hagman, Angelica; Mildenhall, Brooke; and Steele, Eliza, "A Study Conducted for the Journal of Microfinance: Published at Brigham Young University" (2004). All Student Publications. 17.
Marriott School of Management
© 2004 Brigham Young University
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