Keywords

target market, journal, microfinance

Abstract

The main purpose of our study was to discover the target market for The Journal of Microfinance by understanding the channels of learning most widely used by academics and practitioners in the field of microenterprise. Study group comprised of Veronica Barlow, Angelica Hagman, Brooke Mildenhall, and Eliza Steele.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

2004

Permanent URL

http://hdl.lib.byu.edu/1877/1173

Language

English

College

Marriott School of Management

Included in

Business Commons

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