Keywords

restaurant, survey, resident perceptions

Abstract

Chuck-A-Rama is a buffet-style restaurant offering a large selection of food including a salad bar, a dessert bar, and a hot food bar containing several entrees. Chuck-A-Rama's corporate headquarters is located in Salt Lake City with restaurants in Provo, Orem, Salt Lake City, and Ogden. Chuck-A-Rama's Executive Vice-President, Mike Johanson, has asked Big West Marketing to conduct a marketing research project for the Provo and Orem Chuck-A-Rama restaurants. The purpose of this study is to provide Chuck-A-Rama information on Provo/Orem area residents perception of Chuck-A-Rama and of buffet style restaurants in general. Also, the project includes findings on how effective Chuck-a-Rama's advertising has been in reaching potential customers.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.