Keywords

Wilson diamonds, research study, surveys, competition

Abstract

Utah Valley has a very high concentration of university students. University students in Utah Valley also have the reputation of getting married quickly after starting their university careers. Because of the high number of engagements that take place in Utah Valley there are a large number of jewelry stores located around the valley trying to serve university student preferences and needs. This study will allow Wilson Diamonds to better understand student needs and implement solutions to better serve university students. The Tabor Group comprised of Robin Day, Kristen Jones, Xiaoyu Liu, Brandon Smith, Jeniffer Tabor.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.