Keywords

entertainment, teenagers, Utah County

Abstract

Thanksgiving Point Institute is interested in attracting more teenagers to its entertainment resort in Lehi, Utah. In order to better understand how to become a teenage entertainment destination, Thanksgiving Point must find the answers to three important questions: 1) What are teenagers' entertainment habits and preferences? 2) What are teenagers' current perceptions of Thanksgiving Point, and how would they suggest improvement? 3) Through what media can teenagers most effectively be reached? University Research Consultants comprised of Rick Frost, Jeff Watson, Clark Cotterell and Colby Slaughter.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

Document Type

Report

Publication Date

2002

Permanent URL

http://hdl.lib.byu.edu/1877/1168

Language

English

College

Marriott School of Management

Included in

Business Commons

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