Keywords
Market, Analysis, Management, Consulting, Miscommunication, Communication
Abstract
This article attempts to inform the audience of the importance of market analysis in management consulting. The article states that consulting firms can utilize the power of market analysis as they commit to understand technology, collaborate with researchers to conduct action research, and align market strategies within the consulting firm. This article concludes that by doing these steps consulting firms will lead in their market.
Recommended Citation
Stout, Brian W.
(2017)
"Market Analysis, Management Consulting, and Miscommunication,"
Marriott Student Review: Vol. 1, Article 7.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol1/iss2/7
Included in
Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Business Intelligence Commons, Entrepreneurial and Small Business Operations Commons, Management Information Systems Commons, Marketing Commons, Organizational Behavior and Theory Commons, Strategic Management Policy Commons, Technology and Innovation Commons
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.