Journal of Undergraduate Research
Keywords
priming the pump, hidden biases, racism, psychology
College
Family, Home, and Social Sciences
Department
Psychology
Abstract
Priming is a method often used in psychology research to activate implicit attitudes and behaviors. Priming has been effectively demonstrated in advertising and the marketplace (North, Hargreaves, & McKendrick, 1999; Milliman, 1982; Jacob, Gueguen, & Boulbry, 2011), politics (Berger, Meredith, & Wheeler 2008; Rutchick, 2010), business (Kay, Wheeler, Bargh, & Ross, 2004), social norms (Aarts & Dijksterhuis, 2003), studies of aggression (Berkowitz & LePage, 1967), and studies of racism (Wittenbrink, Judd, & Park, 2001). In these studies certain cues in the environment led to an unconscious activation of an attitude or behavior.
Recommended Citation
Maxwell, Rachel and Reber, Dr. Jerffrey
(2015)
"Priming the Pump: A Study of Hidden Biases,"
Journal of Undergraduate Research: Vol. 2015:
Iss.
1, Article 42.
Available at:
https://scholarsarchive.byu.edu/jur/vol2015/iss1/42