Keywords

new economy, information economy, pricing strategy, transactions costs, imperfect competition, revenue maximization

Abstract

The New Economy increased U.S. productivity sharply after 1995. The latest economics literature on the topic, which generally forecasts a secure future for the information economy, is reviewed. The down side of the New Economy were the strategies, especially the pricing strategies of NASDAQ and virtual firms. The critique of Michael Porter regarding the non-strategic price cutting common to those firms is reviewed. Traditional models by Sweezy and Baumol, which focus on pricing in imperfectly competitive industries, are applied to provide a cogent theory as to why those firms made mistakes that were once viewed as common for neophyte industries.

Original Publication Citation

Pricing in the New Economy: Lessons from the Period of the E-Commerce Bubble,"" International Journal of Business, Volume 1, No. 1, 25, pp. 1-14.