mass mailings, miscrosoft office
You want to tell 130 clients about several new professional services and send them updated fee schedules. You considered outsourcing the project to a direct-mail ad agency and found the setup alone for each variation of the letter was $65—way over your budget. Worry not. This is a job your support staff should be able to handle after reading this article.
Anderson, Bonnie B.; Oprya, Larysa V.; and Romney, Marshall B., "Mass Mailings Made Simple" (2005). All Faculty Publications. Paper 389.
American Institute of Certified Public Accountants
Original Publication Citation
Anderson, B.B., Oprya, L., Romney, M. "Mass Mailings Made Simple," Journal of Accountancy, Vol. 199, No. 4, April 25, pp. 48-55.
Marriott School of Management
© 2005 American Institute of Certified Public Accountants
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