e-culture, Facebook, higher education, social media
A significant shift in computer-mediated communication has taken place, in which in some cases, social media is becoming the dominant form of communication. Organisations who wish to communicate effectively are turning to social media; however, there are challenges associated with using it. This article chronicles the attempts of one educational institution to implement the use of social media in their organisation.
Original Publication Citation
John Hilton III and Kenneth Plummer. “To Facebook, or Not to Facebook? A Study of One Educational Institution’s Decision to Use Facebook.” Digital Culture and Education. 4 (2), pp. 201-217. (2012).
BYU ScholarsArchive Citation
Hilton, John III and Plummer, Kenneth, "To Facebook, or not to Facebook" (2012). All Faculty Publications. 1356.
Digital Culture & Education (DCE)
2012 Digital Culture & Education
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