Keywords

e-culture, Facebook, higher education, social media

Abstract

A significant shift in computer-mediated communication has taken place, in which in some cases, social media is becoming the dominant form of communication. Organisations who wish to communicate effectively are turning to social media; however, there are challenges associated with using it. This article chronicles the attempts of one educational institution to implement the use of social media in their organisation.

Original Publication Citation

John Hilton III and Kenneth Plummer. “To Facebook, or Not to Facebook? A Study of One Educational Institution’s Decision to Use Facebook.” Digital Culture and Education. 4 (2), pp. 201-217. (2012).

Document Type

Peer-Reviewed Article

Publication Date

2012-09-24

Permanent URL

http://hdl.lib.byu.edu/1877/3305

Publisher

Digital Culture & Education (DCE)

Language

English

College

Religious Education

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