Abstract
This research analyzes the crisis communications tactics employed by the National Football League at key points during the concussion crisis in relation to strategies recommended by models based on image restoration theory and situational crisis communications theory. The discrepancies between the NFL's tactics and recommended situational tactics, viewed in light of the financial and market increases for the league over the duration of the crisis, show the need for an additional component in accepted crisis communications models. Cultural ingrainment is posited as a component to be added to present models as a mitigating factor of organizational harm in cases of strong attribution of organizational responsibility. This addition of cultural ingrainment provides an explanation for the possibility of so-called “invincible brands.”
Degree
MA
College and Department
Fine Arts and Communications; Communications
Rights
http://lib.byu.edu/about/copyright/
BYU ScholarsArchive Citation
Mower, Jordan Todd, "Protecting Professional Football: A Case Study of Crisis Communication Tactics Demonstrated During the Concussion Crisis by the National Football League and the Introduction of Cultural Ingrainment as a Component in Crisis Communications Models" (2015). Theses and Dissertations. 5791.
https://scholarsarchive.byu.edu/etd/5791
Date Submitted
2015-12-01
Document Type
Thesis
Handle
http://hdl.lib.byu.edu/1877/etd8288
Keywords
crisis communications, situational crisis communication theory, image restoration theory, public relations ethics, cultural ingrainment, invincible brands
Language
english