Abstract

In recent years the Brigham Young University Motion Picture Studio has been producing films with the specific purpose of appealing to the non-member or non-LDS (an abbreviation for Latter-Day Saint or Mormon) person.
As a part of the Church's missionary program, these films are designed to persuade, convince and bring about conversion to the teachings of the Mormon Church. Consequently, in many phases of film production there is a bias factor. Members of the Church (employees of the Brigham Young University Motion Picture Studio) are endeavoring to determine the most effective themes and techniques to utilize in communicating to a non-LDS audience. The member, with his set attitudes and opinions, is attempting to understand and persuade the non-member.
Because of this bias or slant, the following questions can be raised for examination:
1. Does an LDS produced non-member or missionary oriented film effectively communicate to the non-LDS person?
2. Do LDS produced films, designed as a missionary tool, cause a shift of attitudes within the non-member?
3. How do non-LDS people respond to the technical aspects (acting, visual effects) of an LDS produced film?

Degree

MA

College and Department

Fine Arts and Communications; Communications

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

1968

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etdm764

Keywords

Motion picture audiences, Motion pictures, Evaluation, Mormon church, Missionary system

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