Abstract

In a society greatly influenced by the electronic media, research indicates there is a need to effectively communicate religious programming to broadcast audiences. The establishment of guides lines between the programs' audiences, the producers' objectives, and the methods of presentation used to accomplish the objectives could better insure program effectiveness.

Degree

MA

College and Department

Fine Arts and Communications; Communications

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

1964-05-01

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etdm425

Keywords

religious programming, religious broadcasting, production, budget, producers, objectives

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