Abstract

The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.

Degree

MA

College and Department

Fine Arts and Communications; Communications

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

2006-06-22

Document Type

Selected Project

Handle

http://hdl.lib.byu.edu/1877/etd1346

Keywords

branding, communications, marketing, integrated, Medicare, Medicaid, Health Management, Loyalty, IMC

Included in

Communication Commons

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