The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.
College and Department
Fine Arts and Communications; Communications
BYU ScholarsArchive Citation
Camano, Javier, "Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas" (2006). All Theses and Dissertations. 472.
branding, communications, marketing, integrated, Medicare, Medicaid, Health Management, Loyalty, IMC