Abstract

The advent of social media has provided an arena where barriers to entry are low. Individuals may persuade, question others and defend both their philosophies and their actions. This study examines the classic role of rhetorical criticism as it may apply in new media venues. A blog written by a public figure was examined through a synthesis of rhetorical criticism analyses derived from Ware and Linkugel, Vartabedian, and Downey. Four strategies and associated positioning in the practice of apologia were identified in selected blog posts, indicating the genre of apologia applies to social media apologies and extends the genre of apologia. Rhetorical criticism was found to be an effective tool in identifying rhetorical postures and strategies used in social media.

Degree

MA

College and Department

Fine Arts and Communications; Communications

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

2013-03-19

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etd6083

Keywords

social, media, internet, blog, interaction, discourse, apologetic, apologia, rhetorical, criticism, generic, genre, denial, bolstering, differentiation, transcendence, reformative, transformative, strategy, strategies, justification, vindication, explanation, absolution, defense, posture, self-exoneration, self-absolution, self-sacrifice, self-service, self-deception

Included in

Communication Commons

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