Abstract

This project looks at the development and use of a new delivery system for broadcast television news and its relation to the Uses and Gratifications and Push/Pull Theories. An in-home study of interactive news was conducted for two weeks, allowing people access to three local and 5 national newscasts via one interactive newscast. Users were able to access the interactive newscast whenever and however they wanted via their television or computer, as long as they had an internet connection. The results of this study show how the system was used,what specific actions were taken, and where the potential lies for further research.

Degree

MA

College and Department

Fine Arts and Communications; Communications

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

2012-08-09

Document Type

Selected Project

Handle

http://hdl.lib.byu.edu/1877/etd5614

Keywords

interactive news, uses and gratifications, television news, push/pull theory, internet, BYU, computer science, prioritize, time shifting, interactive

Included in

Communication Commons

Share

COinS