Abstract

The present study was an adaptation of Richeson and Nussbaum's (2004) study of racism to gender bias. Two different gender ideologies were theoretically analyzed, then the influence of these ideologies on implicit and explicit forms of gender bias was examined. Psychology undergraduates were presented with a prompt promoting either a sexblind or sexaware approach to reducing gender bias. Participants then completed a measure of implicit (IAT Gender/Career) and explicit (MAWWWS) bias. Results suggested that, relative to the sexaware perspective, the sexblind perspective generated less implicit gender bias. There was no difference between ideological groups on the explicit measure. The findings of the present study increase the body of literature on the sexblind and sexaware ideologies and call into question the assumption that sexism and racism are analogous constructs.

Degree

MS

College and Department

Family, Home, and Social Sciences; Psychology

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

2011-11-14

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etd4822

Keywords

racism, sexism, sexblind, sexaware, IAT, MAWWWS

Included in

Psychology Commons

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