Abstract

Volunteerism is positively associated with various benefits to university students. Perhaps for this reason, some educational institutions are paying students to participate in volunteerism. Conversely, the cognitive evaluation theory suggests that monetary rewards may undermine intrinsic motivation and decrease the likelihood of future participation in volunteerism. However, there has been little empirical research done regarding this issue. Therefore, the purpose of this study was to examine the effects of monetary rewards on university students' intrinsic motivation to participate in a volunteerism activity. While the findings indicated a subtle trend supporting the cognitive evaluation theory, an analysis of the data demonstrated no statistical significance, thus suggesting that further research is needed in order to understand the application of the cognitive evaluation theory to volunteerism.

Degree

MS

College and Department

Marriott School of Management; Recreation Management

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

2008-08-29

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etd2625

Keywords

volunteerism, volunteer, volunteering, monetary rewards, intrinsic motivation, service-learning, cognitive evaluation theory

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