Successful microfinance institutions (MFIs) ultimately will be those that are "market-driven." A key element of being market driven is the development of client-responsive products. This paper outlines some of the basic questions and issues that MFIs should address prior to embarking on the product development process. Effectively conducted, systematic product development will result in products that are popular with clients and more cost-effective operations for MFIs. It will also contribute systematically to the long-term sustainability of MFIs.
Jarka Chloupkova, a Czech citizen, is currently finishing her PhD thesis at the Royal Veterinary and Agricultural University (KVL) in Copenhagen.; Christian Bjørnskov, a Danish citizen, is currently a PhD student at the The Aarhus School of Business in Aaruhs, Denmark.
Journal of Microfinance
Issue and Volume
BYU ScholarsArchive Citation
Chloupkova, Jarka and Bjønskov, Christian
"Counting in Social Capital When Easing Agricultural Credit Constraints,"
Journal of Microfinance / ESR Review: Vol. 4
, Article 3.
Available at: http://scholarsarchive.byu.edu/esr/vol4/iss1/3