Graham Wright is Executive Director of MicroSave Africa in Kampala, Uganda and has worked on training, systems design, research, and evaluation of both rural and urban MicroFinance Institutions for nearly fifteen years.; Monica Brand is Senior Director of Research and Development for ACCION International, where she manages initiatives in the areas of new product development, market intelligence, and efficiency.; Zan Northrip is a senior consultant in the Finance, Banking, and Enterprise Group of Development Alternatives, Inc. He manages DAI's work on product development for retail financial institutions and serves as an advisor to banks operating under DAI management contracts.; Monique Cohen is the founder and President of the new NGO, Microfinance Opportunities. She was responsible for the development and implementation of USAID's AIMS project.; Michael J. McCord is a Senior Technical Advisor to MicroSave-Africa where he focuses on the areas of new product development and microinsurance.; Brigit Helms is a Senior Micro-finance Specialist for the CGAP Secretariat. She leads the newly-created Donor Team to help CGAP's 29 member donors improve their effectiveness. She is also active in advancing the Secretariat's technical tools agenda as the author of two publications on costing, a co-author of the CGAP Appraisal Format and contributor to the CGAP Focus Notes series.
Journal of Microfinance
Issue and Volume
BYU ScholarsArchive Citation
Wright, Graham; Brand, Monica; Northrip, Zan; and Cohen, Monique
"Looking Before You Leap: Key Questions That Should Precede Starting New Product Development,"
Journal of Microfinance / ESR Review: Vol. 4
, Article 2.
Available at: http://scholarsarchive.byu.edu/esr/vol4/iss1/2