The American ideals of hard work, thrift, and perseverance are rooted in mankind's desire to meet his basic physical needs. Since in today's society these needs are not as pressing, the basic American values have begun to lose their motivating power. Today, the desire to be a creative and valued member of an organization should become a bigger motivator than the simple drive for wealth. Some whose comments have contributed to the idea of this new motivation include O. A. Ohmann, A. A. Stambaugh, Abraham T. Collier, and Stanley F. Teele.
Taylor, Weldon J.
"A New Emphasis for the American Dream,"
BYU Studies Quarterly: Vol. 4
, Article 8.
Available at: http://scholarsarchive.byu.edu/byusq/vol4/iss3/8